If you are in a digital or social role and planning or buying on Twitter, we recommend the following coursework. Based on your level of competency with Twitter Advertising we have noted training from Beginner to Advanced, but we recommend going through the full catalog.
Digital/Social Planning & Buying
What are the benefits of earning a Twitter Flight School credential?
Twitter Flight School credentials represent your achievements and level of proficiency as you master Twitter advertising on our platform. Credentials from Twitter certify that you are an expert in a given topic and can apply that knowledge in your work. You can also show off these achievements to your professional network on social media to stand out in your industry.
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Ads Manager Fundamentals
Video Ads Specialist
#DeepDive: Conversion Tracking
Conversion tracking allows you to track the actions a user takes after viewing or engaging with your Twitter ads. In this course, we'll guide you through how to set up your Twitter Pixel or Conversion API so that you can measure your return on ad spend...
Performance Ads Specialist
Performance advertising drives your customers to take action. “Buy now,” “subscribe,” or “download app” clicks generate measurable engagement and real results. Twitter’s Performance Ads Specialist course will help you optimize placement, targeting, and...
Twitter Product Tutorials
Learn how to use Twitter's latest ad products and features directly from the Twitter Ads team. Get step-by-step guidance and best practices for creating effective campaigns that achieve your marketing goals. Perfect for both new and seasoned Twitter ad...
Launch and Connect
#FirstLook at New Products
#FirstLook: Campaign Planner
Campaign Planner is Twitter’s forecasting tool designed to make it easier for advertisers to make informed media investments on Twitter. Learn more about how to use this tool to better understand the size and cost of reaching a target audience during t...
#FirstLook: Timeline Takeovers and Reach Blocks
When you’re planning an ad campaign to get everyone talking, reservable ad space gets the conversation going– on your schedule. This #FirstLook features Twitter’s premium, and newly expanded Timeline Takeover options that deliver exclusivity and mass r...